Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations 2017 Edition Contributor(s): Herstatt, Cornelius (Editor), Tiwari, Rajnish (Editor) |
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ISBN: 331946390X ISBN-13: 9783319463902 Publisher: Springer OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: December 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Production & Operations Management - Business & Economics | Management - General - Science |
Dewey: 381 |
Series: India Studies in Business and Economics |
Physical Information: 0.63" H x 6.14" W x 9.21" (1.22 lbs) 254 pages |
Descriptions, Reviews, Etc. |
Publisher Description: India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions. |