Smartphone Start-Ups: Navigating the iPhone Revolution 2018 Edition Contributor(s): Giachetti, Claudio (Author) |
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ISBN: 3319679724 ISBN-13: 9783319679723 Publisher: Palgrave MacMillan OUR PRICE: $56.99 Product Type: Hardcover - Other Formats Published: November 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Corporate Finance - Venture Capital - Business & Economics | Production & Operations Management - Business & Economics | Management - General |
Dewey: 338 |
Physical Information: 0.5" H x 5.83" W x 8.27" (0.88 lbs) 192 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field. |