| Introduction to Electronic Commerce and Social Commerce Softcover Repri Edition Contributor(s): Turban, Efraim (Author), Whiteside, Judy (Author), King, David (Author) |
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ISBN: 331984315X ISBN-13: 9783319843155 Publisher: Springer OUR PRICE: $94.99 Product Type: Paperback - Other Formats Published: August 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) - Computers | Enterprise Applications - Business Intelligence Tools - Business & Economics | Information Management |
| Dewey: 658.403 |
| Series: Springer Texts in Business and Economics |
| Physical Information: 0.94" H x 8.25" W x 11" (2.28 lbs) 435 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. |