AI in Marketing, Sales and Service: How Marketers Without a Data Science Degree Can Use Ai, Big Data and Bots 2019 Edition Contributor(s): Gentsch, Peter (Author) |
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ISBN: 3319899562 ISBN-13: 9783319899565 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover Published: November 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Computers & Information Technology - Business & Economics | Marketing - Research - Business & Economics | E-commerce - Online Trading |
Dewey: 006.3 |
Physical Information: 0.8" H x 7.4" W x 9.5" (1.20 lbs) 271 pages |
Descriptions, Reviews, Etc. |
Publisher Description: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
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