| Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 2018 Edition Contributor(s): Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor), Chernev, Alexander (Editor) |
|
 |
ISBN: 3319920839 ISBN-13: 9783319920832 Publisher: Springer OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: May 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Psychology | Industrial & Organizational Psychology - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) |
| Dewey: 158.7 |
| Series: Springer Proceedings in Business and Economics |
| Physical Information: 0.41" H x 6.14" W x 9.21" (0.61 lbs) 177 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age". |