| Corporate Social Responsibility: Ben & Jerry's: Analysis of CSR Theories & CSR strategies at Ben & Jerry's Contributor(s): Carter, James (Author) |
|
 |
ISBN: 3656422796 ISBN-13: 9783656422792 Publisher: Grin Verlag OUR PRICE: $36.01 Product Type: Paperback Published: May 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Ethics |
| Physical Information: 0.04" H x 7" W x 10" (0.12 lbs) 20 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues. |