| Moderne Konzepte Des Organisationalen Marketing: Modern Concepts of Organisational Marketing 2014 Edition Contributor(s): Kliewe, Thorsten (Editor), Kesting, Tobias (Editor) |
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ISBN: 3658046791 ISBN-13: 9783658046798 Publisher: Springer Gabler OUR PRICE: $94.99 Product Type: Hardcover Language: German Published: January 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management Science - Business & Economics | Marketing - General - Business & Economics | Management - General |
| Dewey: 650 |
| Physical Information: 0.94" H x 6.69" W x 9.61" (1.96 lbs) 408 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegen ber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt. |