| Adaptivnoe Upravlenie Postavkami I Reklamoy Contributor(s): Reshetnikova Galina (Author) |
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ISBN: 3659296163 ISBN-13: 9783659296161 Publisher: LAP Lambert Academic Publishing OUR PRICE: $60.53 Product Type: Paperback Language: Russian Published: November 2012 |
| Additional Information |
| BISAC Categories: - Music |
| Physical Information: 0.35" H x 6" W x 9" (0.51 lbs) 152 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Monografiya posvyashchena zadacham formirovaniya postavok i zatratami na reklamu metodami teorii avtomaticheskogo upravleniya. Rassmatrivayutsya sledyashchie sistemy adaptivnogo upravleniya pri ispol'zovanii kvadratichnykh funktsionalov. Znachitel'noe vnimanie udeleno vozmozhnostyam sokrashcheniya chisla komponent vektora otslezhivaemogo sostoyaniya za schet ispol'zovaniya agregirovannykh modeley i modifikatsii funktsionalov. Dlya upravleniya postavkami i zatratami na reklamu razrabotany matematicheskie modeli v vide sistem stokhasticheskikh differentsial'nykh uravneniy, gde reklama rassmatrivaetsya kak upravlenie povedeniem potentsial'nogo pokupatelya. Vvodyatsya funktsii, opisyvayushchie deystvie reklamy, i uchityvayutsya razlichnye sposoby organizatsii reklamnoy kampanii. Predlagaetsya sistema ogranicheniy na vektory sostoyaniya i upravleniya. Predlozhennaya sistema ogranicheniy dlya zatrat na reklamu mozhet primenyat'sya dlya prinyatiya resheniya ob ispol'zovanii reklamy konkretnogo vida. Kniga imeet prikladnuyu napravlennost' i prednaznachena dlya spetsialistov v oblasti upravleniya ekonomicheskimi sistemami. |