| Yazyk sovremennoy rossiyskoy reklamy Contributor(s): Panteleev Andrey (Author), Safonova Anastasiya (Author) |
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ISBN: 3659595705 ISBN-13: 9783659595707 Publisher: LAP Lambert Academic Publishing OUR PRICE: $53.25 Product Type: Paperback Language: Russian Published: October 2014 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Literacy |
| Physical Information: 0.43" H x 6" W x 9" (0.62 lbs) 188 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Dannaya monografiya posvyashchena issledovaniyu spetsifiki funktsionirovaniya elementov grafiki i grammatiki v yazyke sovremennoy reklamy. Dlya sovremennoy reklamy kharakterno aktivnoe upotreblenie obstoyatel'stvennykh determinantov - deverbativov so znacheniem tseli, a takzhe s lokativnoy i temporal'noy semantikoy, ellipticheskikh i opredelenno-lichnykh odnosostavnykh predlozheniy.Yarkoy primetoy sovremennogo reklamnogo teksta yavlyaetsya grafiko-orfograficheskoe inoyazychii, ispol'zovanie elementov kirillitsy i latinitsy, chto sposobstvuet realizatsii ekspressivnykh vozmozhnostey applikatsii |