| Business Project Management and Marketing: Mastering Business Markets 2016 Edition Contributor(s): Kleinaltenkamp, Michael (Editor), Plinke, Wulff (Editor), Geiger, Ingmar (Editor) |
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ISBN: 3662485060 ISBN-13: 9783662485064 Publisher: Springer OUR PRICE: $94.99 Product Type: Hardcover - Other Formats Published: January 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Management - General - Business & Economics | Accounting - Managerial |
| Dewey: 657 |
| Series: Springer Texts in Business and Economics |
| Physical Information: 0.94" H x 6.14" W x 9.21" (1.64 lbs) 399 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. |