| Marketing Cases from Emerging Markets Softcover Repri Edition Contributor(s): Mutum, Dilip (Editor), Roy, Sanjit Kumar (Editor), Kipnis, Eva (Editor) |
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ISBN: 3662511231 ISBN-13: 9783662511237 Publisher: Springer OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: August 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - Research - Business & Economics | Commerce |
| Dewey: 381 |
| Physical Information: 0.38" H x 6.14" W x 9.21" (0.57 lbs) 167 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. |