| How Big Data Analytics can shape Corporate Strategy Contributor(s): Socha, Gabriel (Author) |
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ISBN: 3668774633 ISBN-13: 9783668774636 Publisher: Grin Verlag OUR PRICE: $36.01 Product Type: Paperback Published: August 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning |
| Physical Information: 0.07" H x 5.83" W x 8.27" (0.11 lbs) 30 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Essay from the year 2018 in the subject Business economics - Business Management, Corporate Governance, language: English, abstract: As one of the most trending business topics, Big Data Analytics is having an enormous influence on today's executives. Big Data Analytics is improving business efficiency and productivity. Besides, big data has become a whole industry, growing at a fast pace. Additionally, innovative business models based on big data are disrupting traditional markets. This essay provides an overview of the topic Big Data Analytics in a business context and explores the dimensions how and under which circumstances companies can build their strategy around those capabilities and what challenges have to be tackled. Furthermore, a case study illustrates how a company, not even 25 years old, could grow into one of the largest corporations worldwide - due to big data. |