| Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact 2011 Edition Contributor(s): Mueller, Florian (Author) |
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ISBN: 3834926531 ISBN-13: 9783834926531 Publisher: Gabler Verlag OUR PRICE: $52.24 Product Type: Paperback Published: February 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Finance - General - Business & Economics | Marketing - General - Business & Economics | Accounting - General |
| Dewey: 657.833 |
| Physical Information: 0.84" H x 7.2" W x 9.47" (1.10 lbs) 398 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance. |