| Yazyk I Massovaya Kul'tura Contributor(s): Selyutina Elena (Author), Usanova Ol'ga (Author) |
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ISBN: 3846528021 ISBN-13: 9783846528020 Publisher: LAP Lambert Academic Publishing OUR PRICE: $60.53 Product Type: Paperback Language: Russian Published: October 2011 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Literacy |
| Physical Information: 0.29" H x 6" W x 9" (0.42 lbs) 124 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Kollektiv avtorov - E.A.Selyutina, O.G.Usanova, A.A.Selyutin - ob"edinilsya dlya issledovaniya problemy vzaimootnosheniya i vzaimovliyaniya yazyka i massovoy kul'tury na primere studencheskoy sredy. V sovremennoy kul'turnoy situatsii slozhilas' sistema perekrestnykh ssylok na pozitsii, predlagaemye massovoy kul'turoy kak avtoritetnye, kotorye vvodyat novye trendy v bazovuyu kartinu mira sovremennogo cheloveka. Logicheskiy priem apellyatsiya k avtoritetu yavlyaetsya naibolee aktual'nym dlya etogo, t.k. vypolnyaya khudozhestvennuyu, marketingovuyu i inye funktsii apellyatsiya k avtoritetu zakreplyaet gotovuyu sistemu tsennostey massovoy kul'tury, verifitsiruet novye elementy v ney, lishaya cheloveka neobkhodimosti kriticheski rassmatrivat' mir. V predstavlennom materiale otmechaetsya mnozhestvennost' ravnopravnykh tsennostnykh sistem, vyrabatyvaemykh v protsesse sotsiokul'turnogo razvitiya, kotorye pozvolyayut lichnosti aktivno i effektivno razvivat' rechevuyu kul'turu v protsesse formirovaniya sotsial'no-kommunikativnoy kompetentnosti spetsialista. Rechevaya kul'tura - eto i tsennost', i tsel', i rezul'tat osushchestvleniya sotsial'no-kommunikativnogo obrazovaniya v vide kommunikativnoy kul'tury lichnosti. |