| Boosting Tourism Development through Intellectual Property Contributor(s): Wipo (Author), World Tourism Organization (Author) |
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ISBN: 9280530348 ISBN-13: 9789280530346 Publisher: World Intellectual Property Organization OUR PRICE: $26.73 Product Type: Paperback Published: May 2021 |
| Additional Information |
| BISAC Categories: - Law | Intellectual Property - General - Business & Economics | Industries - Hospitality, Travel & Tourism - Travel |
| Physical Information: 0.23" H x 8.27" W x 11.69" (0.64 lbs) 112 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For more information: https: //www.youtube.com/watch?v=qzjUKF4Cy1I. |