| Zoonotic: A New Paradigm for Designing Successful Viral Business Strategies Contributor(s): Lamarque, Carole (Author) |
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ISBN: 9401475148 ISBN-13: 9789401475143 Publisher: Lannoo Publishers OUR PRICE: $35.96 Product Type: Paperback Published: March 2022 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Entrepreneurship - Business & Economics | Marketing - General |
| Physical Information: 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: - New vision of the mechanisms of a successful viral business strategy - The intelligence of a unique virus translated into any business context - Zoonotic strategy requires Zoonotic leadership Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy. |