| Market Research: The Process, Data, and Methods Using Stata Softcover Repri Edition Contributor(s): Mooi, Erik (Author), Sarstedt, Marko (Author), Mooi-Reci, Irma (Author) |
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ISBN: 9811353441 ISBN-13: 9789811353444 Publisher: Springer OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: December 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Statistics - Business & Economics | Information Management |
| Dewey: 330.015 |
| Series: Springer Texts in Business and Economics |
| Physical Information: 0.8" H x 9" W x 9.3" (1.50 lbs) 416 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights. |