| Worldwide Casebook in Marketing Management Contributor(s): Moutinho, Luiz (Author) |
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ISBN: 9814689602 ISBN-13: 9789814689601 Publisher: World Scientific Publishing Company OUR PRICE: $325.85 Product Type: Hardcover - Other Formats Published: April 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Consumer Behavior - General - Business & Economics | Strategic Planning |
| Physical Information: 1.88" H x 6" W x 9" (3.07 lbs) 924 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description:
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc. |