| X: The Experience When Business Meets Design Contributor(s): Solis, Brian (Author), Menasche, Steven (Read by) |
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ISBN: ISBN-13: 9798200599264 Publisher: Gildan Media Corporation OUR PRICE: $25.18 Product Type: Compact Disc - Other Formats Published: June 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Marketing - Multilevel |
| Dewey: 658.827 |
| Descriptions, Reviews, Etc. |
| Publisher Description: Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. Welcome to a new era of business in which your brand is defined by those who experience it. The future of business lies in experience architecture and you are the architect. |