| Fame & Fortune: How Successful Companies Build Winning Reputations Contributor(s): Fombrun, Charles (Author), Van Riel, Cees (Author) |
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ISBN: 0137144415 ISBN-13: 9780137144419 Publisher: FT Press OUR PRICE: $23.36 Product Type: Paperback - Other Formats Published: March 2008 Annotation: Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. |
| Additional Information |
| BISAC Categories: - Business & Economics | Leadership - Business & Economics | Corporate & Business History - General - Business & Economics | Advertising & Promotion |
| Dewey: 659.1 |
| LCCN: 2003049853 |
| Series: Financial Times (Prentice Hall) |
| Physical Information: 0.8" H x 6.2" W x 9.1" (0.95 lbs) 304 pages |