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Samsung: The Business Behind the Technology
Contributor(s): Senker, Cath (Author)
ISBN: 1512405914     ISBN-13: 9781512405910
Publisher: Lerner Publications (Tm)
OUR PRICE:   $25.32  
Product Type: Library Binding - Other Formats
Published: January 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Juvenile Nonfiction | Business & Economics
- Juvenile Nonfiction | Technology - Electricity & Electronics
Dewey: 338.76
LCCN: 2015033984
Lexile Measure: 1150
Series: Big Brands
Physical Information: 0.3" H x 8.9" W x 10.7" (1.40 lbs) 32 pages
Accelerated Reader Info
Quiz #: 180538
Reading Level: 7.3   Interest Level: Middle Grades   Point Value: 1.0
 
Descriptions, Reviews, Etc.
Publisher Description:

Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers:

● Some of the key players driving Samsung's meteoric rise.
● How the company consistently stays on the cutting edge of technological innovation.
● The marketing and public relations strategies that have built Samsung into the powerful brand it is today.

From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.