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Hello, and welcome to this course, conversion optimization. In this course, we're going to cover how to get the most out of your lead pages. This course is divided into three modules. Module One gives you a brief intro to conversion concepts. Module Two covers tools and methods, and module theory covers tweaking and testing. By the time this course is over, you'll know how to optimize your pages for maximum conversions. So, without further ado, let's dive into the first module. Okay, guys, welcome to Module One. In this module, our expert will give you a brief intro to conversion optimization. So, get ready to take some notes. And let's jump right in.