| Basics Advertising 01: Copywriting Contributor(s): Bowdery, Robert (Author) |
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ISBN: 294037368X ISBN-13: 9782940373680 Publisher: AVA Publishing OUR PRICE: $31.30 Product Type: Paperback - Other Formats Published: June 2008 Annotation: Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world " Basics Advertising: Copywriting" explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting! |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Advertising |
| Dewey: 659.132 |
| Series: Basics Advertising |
| Physical Information: 0.7" H x 6.2" W x 9" (1.15 lbs) 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone! |