| The Promise of Diversity: How Brazilian Brand Capitalism Affects Precarious Identities and Work Contributor(s): Wasser, Nicolas (Author) |
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ISBN: 3837637549 ISBN-13: 9783837637540 Publisher: Transcript Publishing OUR PRICE: $44.55 Product Type: Paperback - Other Formats Published: September 2017 |
| Additional Information |
| BISAC Categories: - Social Science | Gender Studies - Social Science | Developing & Emerging Countries - Social Science | Sociology - General |
| Series: Postcolonial Studies |
| Physical Information: 0.9" H x 5.8" W x 8.9" (1.05 lbs) 298 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young lesbian, gay, and black sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. This is a rich sociological account from the Global South that shows how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized. |