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The Facebook Effect for Lawyers: Advertising for the Digital Age
Contributor(s): Jacob Malherbe (Author)
ISBN: 1599328925     ISBN-13: 9781599328928
Publisher: Advantage Media Group
OUR PRICE:   $18.99  
Product Type: Hardcover
Published: April 2018
Qty:
Additional Information
BISAC Categories:
- Law | Law Office Management
- Business & Economics | E-commerce - Internet Marketing
- Computers | Web - Social Media
Dewey: 006.754
LCCN: 2018935308
Physical Information: 1.18" H x 6.06" W x 9.06" (1.60 lbs) 168 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow--the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line.

Contributor Bio(s): Malherbe, Jacob: - JACOB MALHERBE is the founder of X Social Media, LLC, the first Facebook ad agency focusing exclusively on plaintiff law firms. Jacob created his first Facebook ad in 2013 and is currently managing the Facebook advertising of more than one hundred firms. During 2017, X Social Media, LLC ran more than four thousand ad campaigns and one hundred thousand different ads for their clients, reaching over $7.5 million in Facebook advertising spend. Jacob is a frequent speaker at legal conferences about Facebook advertising for law firms, and is often referred to as the "Facebook guy" in the industry.