| Hoopla Contributor(s): Crispin Porter + Bogusky (Author), Berger, Warren (Author) |
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ISBN: 1576873129 ISBN-13: 9781576873120 Publisher: powerHouse Books OUR PRICE: $40.50 Product Type: Hardcover Published: November 2006 Annotation: The secret inner workings of this freewheeling, break-the-mold ad agency are revealed for the first time. This resource also includes practical, step-by-step advice on how to find and promote big ideas even on a shoestring budget, and how to generate excitement and hype in today's cluttered, noisy communications landscape. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - General |
| Dewey: 659.112 |
| LCCN: 2005056515 |
| Physical Information: 1.2" H x 8.72" W x 11.24" (4.21 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: They've been called visionary by both Newsweek and Time, hailed as the ad world's most talked-about agency by USA Today, and dubbed the next big thing by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt-wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency's seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla. Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today's cluttered, noisy communications landscape. If you're a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication. |