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Content Strategy for the Web
Contributor(s): Halvorson, Kristina (Author), Rach, Melissa (Author)
ISBN: 0321808304     ISBN-13: 9780321808301
Publisher: New Riders Publishing
OUR PRICE:   $40.49  
Product Type: Paperback
Published: February 2012
Qty:
Additional Information
BISAC Categories:
- Computers | Web - Design
Dewey: 006.7
Series: Voices That Matter
Physical Information: 0.48" H x 6.95" W x 9" (1.06 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.