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Taking a wide-ranging approach, Alec discusses the qualities of good presentation, engaging the audience and how mastery of your material is crucial. He provides exercises to improve vocal quality and breathing, tips on controlling nerves, and an insight into how broadcast audio and video technology can work for you. There is expert guidance and further exercises on everything from ad-libbing and podcasting to reading a script and interviewing.

And what about creativity, energy, passion and something which comes from left field, not guaranteed but valued, and most of all welcomed by all professionals - a certain...? Well, it's described in the last paragraph of You're On but to fully appreciate it you really need to read what comes before.

This book will be essential reading for media students and professionals alike; with useful material for anyone who has to make a great impression in front of the camera or microphone.