| Perfectly Average: The Pursuit of Normality in Postwar America Contributor(s): Creadick, Anna G. (Author) |
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ISBN: 1558498060 ISBN-13: 9781558498068 Publisher: University of Massachusetts Press OUR PRICE: $27.50 Product Type: Paperback - Other Formats Published: September 2010 |
| Additional Information |
| BISAC Categories: - History | United States - 20th Century - History | Social History |
| Dewey: 973.918 |
| LCCN: 2010019127 |
| Series: Culture, Politics, and the Cold War (Paperback) |
| Physical Information: 0.55" H x 6.12" W x 8.94" (0.71 lbs) 208 pages |
| Themes: - Chronological Period - 1940's - Chronological Period - 1950's - Chronological Period - 1960's |
| Descriptions, Reviews, Etc. |
| Publisher Description: At the end of World War II, many Americans longed for a return to a more normal way of life after decades of depression and war. In fact, between 1945 and 1963 the idea of normality circulated as a keyword in almost every aspect of American culture. But what did this term really mean? What were its parameters? Whom did it propose to include and exclude? In Perfectly Average, Anna Creadick investigates how and why normality reemerged as a potent homogenizing category in postwar America. Working with scientific studies, material culture, literary texts, film, fashion, and the mass media, she charts the pursuit of thenormal through thematic chapters on the body, character, class, sexuality, and community. Creadick examines such evidence as the Norm and Norma models produced during the war by sexologists and anthropologists--statistical composites ofnormal American bodies. In 1945, as thousands of Ohio women signed up for a Norma Look-Alike contest, a Harvard Study of Normal Men sought to define the typical American male according to specific criteria, from body shape to upbringing to blood pressure. By the early 1950s, the man in the gray flannel suit had come to symbolize what some regarded as the stultifying sameness of the normalized middle class. Meanwhile, novels such as From Here to Eternity and Peyton Place both supported and challenged normative ideas about gender, race, and sexuality, even as they worked to critique the postwar culture of surveillance--watching and being watched--through which normalizing power functioned. As efforts to define normality became increasingly personal, the tensions em-bedded in its binary logic multiplied: Was normal descriptive of an average or prescriptive of an ideal? In the end, Creadick shows, a variety of statistics, assumptions, and aspirations converged to recast normality not as something innate or inborn, but rather as a quality to be actively pursued--a standard at once highly seductive and impossible to achieve because it required becoming perfectly average. |