27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies Contributor(s): St Hilaire, Chris (Author), Padwa, Lynette (Author) |
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ISBN: 0735204594 ISBN-13: 9780735204591 Publisher: Prentice Hall Press OUR PRICE: $15.26 Product Type: Paperback - Other Formats Published: October 2011 |
Additional Information |
BISAC Categories: - Business & Economics | Business Communication - Meetings & Presentations - Self-help | Motivational & Inspirational - Business & Economics | Negotiating |
Dewey: 153.852 |
Physical Information: 0.7" H x 5.4" W x 8.1" (0.50 lbs) 240 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Politicians know: You can change a conversation by touching the other person's arm. Lawyers know: You don't ask a question unless you already have the answer. Marketers know: It's easiest to convince people of what they already believe. Reporters know: People hate silence. They fill it with stuff you can use. You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. 27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:
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