| A Comparative Analysis of Four Chanel Advertisements Contributor(s): Hviid, Marlene (Author), Lerhard Jakobsen, Britt (Author) |
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ISBN: 3844320342 ISBN-13: 9783844320343 Publisher: LAP Lambert Academic Publishing OUR PRICE: $50.27 Product Type: Paperback Published: March 2011 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies |
| Physical Information: 0.15" H x 6" W x 9" (0.23 lbs) 64 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to. |