| Marketing for Nonprofit Organizations Contributor(s): Rados, David (Author) |
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ISBN: 0865692548 ISBN-13: 9780865692541 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover Published: March 1996 Annotation: A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Marketing for NonProfit Organizations will be of interest to nonprofit managers, marketers, and business students. |
| Additional Information |
| BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - General - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| LCCN: 95013609 |
| Physical Information: 1.06" H x 6.14" W x 9.21" (1.86 lbs) 480 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students. |