| Understanding American Business Jargon: A Dictionary Contributor(s): Folsom, W. Davis (Author) |
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ISBN: 0313334501 ISBN-13: 9780313334504 Publisher: Greenwood OUR PRICE: $82.17 Product Type: Hardcover - Other Formats Published: September 2005 Annotation: Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From "AAA" to "Zombie Bonds," Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as "adhocracy," "Dilbert principle," "hyperlink," "traction," and "viral marketing." Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture. |
| Additional Information |
| BISAC Categories: - Business & Economics | Reference - General - Business & Economics | Management - General |
| Dewey: 650.03 |
| LCCN: 2005016817 |
| Lexile Measure: 880 |
| Physical Information: 1.27" H x 6.28" W x 9.54" (1.53 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture. |