Transformative Marketing: A Roadmap for Driving Results in the Digital World Contributor(s): Kaufman, Ira (Author), Horton, Chris (Author) |
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ISBN: 0815392354 ISBN-13: 9780815392354 Publisher: Productivity Press OUR PRICE: $142.45 Product Type: Hardcover - Other Formats Published: February 2026 This item may be ordered no more than 25 days prior to its publication date of February 13, 2026 |
Additional Information |
BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Production & Operations Management - Business & Economics | Marketing - General |
Physical Information: 150 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choice; it is a strategic imperative. The currency of this new book is integration:
The culmination of a successful IDM strategy leads the organization down the path to digitally driven business transformation. Digital disruption is hastening the integration of IT and marketing at all levels. Digital is a catalyst for organization-wide business transformation including culture, communications, and business processes. IDM provides the strategic framework for implementing a customer-centric approach throughout the organization. |