| Best Practices in Global Wine Tourism: 15 Case Studies from Around the World Contributor(s): Charters, Stephen (Editor), Thach, Liz (Editor), Thach, Liz (Author) |
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ISBN: 097158706X ISBN-13: 9780971587069 Publisher: Miranda Press OUR PRICE: $37.99 Product Type: Paperback Published: February 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Technology & Engineering | Food Science - General |
| Dewey: 663.2 |
| LCCN: 2015043576 |
| Physical Information: 0.7" H x 7.01" W x 10" (1.29 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers. |