| Wine Brands: Success Strategies for New Markets, New Consumers and New Trends 2008 Edition Contributor(s): Resnick, E. (Author) |
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ISBN: 1349363715 ISBN-13: 9781349363711 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: January 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - General - Technology & Engineering | Food Science - General |
| Dewey: 663.206 |
| Physical Information: 0.42" H x 6.14" W x 9.21" (0.63 lbs) 184 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. |