Demand Forecasting for Managers Contributor(s): Kolassa, Stephan (Author), Siemsen, Enno (Author) |
|
ISBN: 160649502X ISBN-13: 9781606495025 Publisher: Business Expert Press OUR PRICE: $19.79 Product Type: Paperback Published: August 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Forecasting |
Physical Information: 0.37" H x 6" W x 9" (0.52 lbs) 200 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that's why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it. |