| Economics in a Business Context Revised Edition Contributor(s): Haslam, C. (Author), Haslam, Colin (Author), Neale, Alan (Author) |
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ISBN: 1861524005 ISBN-13: 9781861524003 Publisher: Cengage Learning OUR PRICE: $48.40 Product Type: Paperback Published: March 2010 Annotation: Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories. |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General |
| Dewey: 330 |
| Series: Business in Context |
| Physical Information: 0.66" H x 7.46" W x 9.62" (1.21 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Providing a business-centred approach to economics, this text relates prevailing economic theories to the realities of business activity through the use of case studies. It should be particularly helpful to students with business experience as it shows the application of economic concepts to the business world. Among the case studies are Caterpillar Construction Equipment, showing how reduced costs of manufacture might undermine cost recovery; cases from the privatised utilities i.e. BT and the Water Companies, illustrating the problems of performance measurement within the private as well as the public sector; and Shell, Brent Spar and Nigerian Oil in the chapter on the natural environment. |