| Buying Happiness: The Emergence of Consumer Consciousness in English Canada Contributor(s): Liverant, Bettina (Author) |
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ISBN: 0774835133 ISBN-13: 9780774835138 Publisher: University of British Columbia Press OUR PRICE: $89.05 Product Type: Hardcover - Other Formats Published: June 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - History | Canada - Post-confederation (1867-) - Business & Economics | Economics - Macroeconomics |
| Dewey: 339.470 |
| Physical Information: 0.9" H x 6.2" W x 9.1" (1.10 lbs) 304 pages |
| Themes: - Cultural Region - Canadian |
| Descriptions, Reviews, Etc. |
| Publisher Description: The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination. |