| Cause and Effect Business Analytics: For Big and Small Data Contributor(s): Haughton, Dominique (Author), Haughton, Jonathan (Author), Lo, Victor S. Y. (Author) |
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ISBN: 1482216477 ISBN-13: 9781482216479 Publisher: CRC Press OUR PRICE: $56.95 Product Type: Hardcover Published: February 2027 This item may be ordered no more than 25 days prior to its publication date of February 15, 2027 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management Science - Computers | Databases - Data Mining - Mathematics | Probability & Statistics - General |
| Series: Chapman & Hall/CRC Computer Science & Data Analysis |
| Physical Information: 300 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Business analytics is the application of statistical and quantitative analysis, as well as formal modeling, to decision making. This book examines under what circumstances and with which techniques one can reasonably infer cause and effect in a business setting and use the insight to drive business decisions. The book is rooted in realistic and important cases used to illustrate the importance of thinking clearly about causality and applying the techniques of business analytics. |