| Time-Aware Conversion Prediction for E-Commerce Contributor(s): Ji, Wendi (Author), Wang, Xiaoling (Author), Zhou, Aoying (Author) |
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ISBN: 9813224703 ISBN-13: 9789813224704 Publisher: World Scientific Publishing Company OUR PRICE: $112.10 Product Type: Hardcover Published: March 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Computers | Machine Theory - Computers | Computer Vision & Pattern Recognition |
| Dewey: 658.872 |
| LCCN: 2017044678 |
| Series: East China Normal University Scientific Reports |
| Physical Information: 0.6" H x 6.1" W x 9.1" (1.65 lbs) 152 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence. |