| Public Relations Practices: Managerial Case Studies and Problems Contributor(s): Center, Allen (Author), Jackson, Patrick (Author), Smith, Stacey (Author) |
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ISBN: 0133127648 ISBN-13: 9780133127645 Publisher: Pearson OUR PRICE: $221.65 Product Type: Paperback - Other Formats Published: December 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations |
| Dewey: 659.2 |
| LCCN: 2012041110 |
| Physical Information: 0.39" H x 7.02" W x 9.11" (0.83 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help current and future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer. KEY TOPICS: The Purposes of Public Relations. How Public Relations Deals with Problems and Opportunities. Employee Relations. Community Relations. Investor Relations. Consumer Relations. Media Relations. Public Issue Campaigns and Debates. Crisis Management. Standards, Ethics, and Values. MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. |