| Exploring the Power of Electronic Word-of-Mouth in the Services Industry Contributor(s): Loureiro, Sandra Maria Correia (Editor), Kaufmann, Hans Ruediger (Editor) |
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ISBN: 1522585753 ISBN-13: 9781522585756 Publisher: Business Science Reference OUR PRICE: $280.25 Product Type: Hardcover - Other Formats Published: July 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Marketing - General - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 658.872 |
| LCCN: 2018055817 |
| Physical Information: 1.06" H x 8.5" W x 11" (3.12 lbs) 390 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals. |