| Behind the Wheel at Chrysler Contributor(s): Levin, Doron P. (Author) |
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ISBN: 0156004747 ISBN-13: 9780156004749 Publisher: Mariner Books OUR PRICE: $28.49 Product Type: Paperback Published: October 1996 Annotation: A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Infrastructure - Transportation | Automotive - History |
| Dewey: 338.7 |
| LCCN: 95-7914 |
| Physical Information: 0.89" H x 5.5" W x 8.48" (1.02 lbs) 368 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read this book]" (New York Times Book Review). Index. |