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The Impossible Advantage: Winning the Competitive Game by Changing the Rules
Contributor(s): Wördemann, Wolfram (Author), Buchholz, Andreas (Author), Wiley, Ned (Author)
ISBN: 0470717122     ISBN-13: 9780470717127
Publisher: Wiley
OUR PRICE:   $33.20  
Product Type: Hardcover - Other Formats
Published: February 2009
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: The competition in the marketplace is a game, no doubt, much like any other game... except for one small, but most significant difference: in the market, "some of the players are also the rule makers,"

From a classic game perspective, these rule makers or Game Changers enjoy nothing less than an 'impossible advantage' over the vast majority of their competitors who are happy to simply play along by the rules.

Few managers truly understand the fine art of "how to control" the intangible and somehow enigmatic 'laws and rules' of the competition in the marketplace. And hardly anybody knows about the compelling and proven techniques of how to purposefully change them in their own favour.

'The Impossible Advantage' reveals some surprising news: how virtually "anybody" can learn the art of the Game Masters and Game Changers. There are no demanding prerequisites: just get ready to engage in a mind-opening and provocatively different way of thinking.


Additional Information
BISAC Categories:
- Business & Economics | Strategic Planning
- Business & Economics | Sales & Selling - General
Dewey: 658.401
LCCN: 2008045618
Physical Information: 1" H x 6.2" W x 9" (1.00 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.

This book:

  • Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
  • Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
  • Shows you that you can become a ′game changer′ and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is.
  • Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector.

For more information on The Impossible Advantage, go to the official website: http: //www.impossible-advantage.com