Relationship Marketing: Successful Strategies for the Age of the Customer Contributor(s): McKenna, Regis (Author) |
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ISBN: 0201622408 ISBN-13: 9780201622409 Publisher: Basic Books OUR PRICE: $18.99 Product Type: Paperback - Other Formats Published: May 1993 Annotation: The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate. |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Customer Relations |
Dewey: 658.812 |
LCCN: 00000000 |
Lexile Measure: 1070 |
Physical Information: 0.57" H x 6.22" W x 9.3" (0.80 lbs) 256 pages |
Descriptions, Reviews, Etc. |
Publisher Description: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer. |