| Digital Privacy in the Marketplace: Perspectives on the Information Exchange Contributor(s): Milne, George (Author) |
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ISBN: 1606498487 ISBN-13: 9781606498484 Publisher: Business Expert Press OUR PRICE: $19.79 Product Type: Paperback - Other Formats Published: January 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Advertising & Promotion |
| Dewey: 658.872 |
| Physical Information: 0.42" H x 6" W x 9" (0.60 lbs) 179 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy. |