| Persuasive Signs: The Semiotics of Advertising Contributor(s): Beasley, Ron (Author), Danesi, Marcel (Author) |
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ISBN: 3110173409 ISBN-13: 9783110173406 Publisher: Walter de Gruyter OUR PRICE: $53.99 Product Type: Hardcover - Other Formats Published: October 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Philosophy - Literary Criticism | Semiotics & Theory |
| Dewey: 659.101 |
| LCCN: 2002029569 |
| Physical Information: 0.63" H x 6.24" W x 9.2" (0.94 lbs) 204 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form. |