Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking Contributor(s): Provost, Foster (Author), Fawcett, Tom (Author) |
|
ISBN: 1449361323 ISBN-13: 9781449361327 Publisher: O'Reilly Media OUR PRICE: $47.49 Product Type: Paperback - Other Formats Published: September 2013 |
Additional Information |
BISAC Categories: - Computers | Data Modeling & Design - Business & Economics | Statistics - Business & Economics | Business Mathematics |
Dewey: 006.312 |
Physical Information: 0.9" H x 7" W x 9.2" (1.50 lbs) 413 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You'll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company's data science projects. You'll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.
|
Contributor Bio(s): Provost, Foster: - Foster Provost is Professor and NEC Faculty Fellow at the NYU Stern School of Business, where he teaches in the MBA, Business Analytics, and Data Science programs. Former Editor-in-Chief for the journal Machine Learning, Professor Provost has co-founded several successful companies focusing on data science for marketing. Fawcett, Tom: -Tom Fawcett holds a Ph.D. in machine learning and has worked in industry R&D for more than two decades for companies such as GTE Laboratories, NYNEX/Verizon Labs, and HP Labs. His published work has become standard reading in data science both on methodology (evaluating data mining results) and on applications (fraud detection and spam filtering). |