| Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption Contributor(s): Hung, Humphry (Editor), Wong, Y. H. (Editor), Cho, Vincent (Editor) |
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ISBN: 1605663786 ISBN-13: 9781605663784 Publisher: Information Science Reference OUR PRICE: $185.25 Product Type: Hardcover - Other Formats Published: May 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme - Computers | Human-computer Interaction (hci) |
| Dewey: 658.872 |
| LCCN: 2008052198 |
| Series: Premier Reference Source |
| Physical Information: 1.1" H x 8.7" W x 11.2" (2.55 lbs) 306 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide. |